Workspace
The top-level container for a company, brand, or client. Each workspace organizes the agents and content engines that operate for that brand.
GEN is built as a layered system. Three layers. One autonomous engine.
Workspace
The top-level container for a company, brand, or client. Each workspace organizes the agents and content engines that operate for that brand.
Agent
A single brand identity. It owns the voice, personality, goals, and strategy of that brand. The agent thinks and acts like the brand — making decisions about how content should look, sound, and evolve.
Auto Content Engine
A self-running content system inside an agent. Each engine is focused on a specific objective or format — niche content, ads, shoppable posts, day-in-the-life. Multiple engines run simultaneously.
The Content Loop
Every engine runs the same cycle: Spot trends → Generate content → Deploy to platforms → Measure performance → Adapt strategy → Repeat. Every day. Automatically.
The Auto Content Engine API gives you programmatic access to every layer of this system.
Discovery
Identify your user, list workspaces, and find agents. The starting point for any integration.
Content Engines
Create, read, clone, and manage Auto Content Engines — the self-running systems that produce your content.
Sheet, Rows, Columns, Cells
The data grid inside each engine. Each row is a video. Each column is a content type (script, voice, clip). Each cell holds one piece of content.
Generations
Trigger AI content generation on any cell or layer. Scripts, voiceovers, images, videos — 20+ AI models at your disposal.
Layers
Video composition. Text overlays, sound tracks, video clips — the building blocks that become the final video.
Automation
Webhooks, callbacks, and pipelines. Get notified when content is ready, trigger workflows, and connect to external systems.